"Investment Banking is 10% Financial Analysis and 90% Psycho-analysis" – André Meyer  This blog is about the "other 90%"…

Power Over All Things

‘Opportunity has Power Over all Things’.  I saw this quote from Sophocles, but it was in the middle of the day so I saved it on my iPhone to come back and reflect on it.  Now it’s Sunday morning and I am picking it up again. What is opportunity? It is a situation that allows […]

Wanna rock? Spend 10% on marketing!

I interviewed a leading Virginian HVAC entrepreneur for my newsletter, who – exceptionally – graduated in marketing, rather than engineering.  He said it would take a nuclear war for him to cut his marketing budget.  He explained that a marketing spend of 2-3% of revenue would allow a company to stay in business, with 5-6% […]